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Writing That Gets Results: Why You Need To Keep Up With Technology

You've heard of how important it is to have a clean and attractive logo and how on-point your social media profile should be. But what you may not acknowledge is that the words you use in those profiles are just as critical.


Next time you update your social media profile or website copy, remember: copywriting is a crucial part of your business!


Why?




Well, first off, copywriting lets people know what your coaching business or service-based business does. It's your first impression for potential clients, so it needs to make an impact.


You can't just say, "I coach people," because what do you actually do? What kind of coaching? To who? How often? Is there anything else involved?


A lot of these details can be included in a brief paragraph that describes what your company does and why they should hire you.


Now that you know what to include, how do you go about writing it? Here are 5 quick tips:


1. Think of the copy as a conversation


One of the most common mistakes people make when they write copy is that they forget to speak like a person. Remember: your customers are people, just like you! They want to feel understood and appreciated. If you can do that by writing in a friendly and easy-to-understand way, you've already won half the battle!


2. Ask yourself: what's my motivation?


Never write for yourself—always write for your customers. When you're tossing around ideas for content, ask yourself, "why might this be important to my customer? What problem does it solve?" If you can answer these questions, it's worth writing about.


3. Edit edit edit edit edit edit


There is no such thing as a perfect first draft. Make sure what you are writing is straightforward and easy to understand, check for spelling errors, and fix any grammar mistakes that may have slipped through the cracks! Once you've written something, go back and reread it.


4. Don't be afraid to get creative


Copywriting isn't just about words on a page—it's also an opportunity to show off your brand's personality! Whether it's with a pun or something that might crack your audience up.


5. Be specific, and don't forget the basics


Make sure all your text is grammatically correct and proofread before publishing! You don't have to beat around the bush when writing an advertisement—this is not a literary masterpiece. In fact, anything more than 200 words is pushing it.


Copywriting isn't just about what you say—it's also about how you say it. Your copy should be clear, friendly, professional, and authoritative, so it doesn't appear as sales or being too pushy.


Catchy phrases are tremendously vital if you want to get noticed—but if they don't fit with your brand voice, then they'll just come across as being out of place and awkward.


Lastly, if you hire an inexperienced writer who doesn't know how to do proper research or doesn't understand the importance of tone and style, they might churn out some terrible copy that gets ignored by potential clients.


And, even if the copy does get attention from new clients, it could still lead to them choosing one of your competitors because of their more compelling content.


Let's craft something breathtaking! Your ideas + my words = converting leads.

Book a no-strings-attached discovery call with me here and let's tackle your content problem in a snap!

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