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  • Writer's pictureRJK

5 Things to Avoid in Social Media for Business Owners

Social media is a great way to connect with your customers, and it's crucial to establish a presence on various platforms to reach as many of them as possible.

But once you've created a profile, you'll need to navigate the somewhat tricky world of social media etiquette if you want to make the best impression. When it comes to social media, many things can go wrong.

Sure, you can get it right, but there are about a million ways to get it wrong—and we've all been there.

Don't be boring.

Social media is about conversation, and people tend to remember when someone says something witty or engaging better than when someone says something dull or forgettable. Being too serious can also be a problem—people like it when companies cut loose on social media, so don't be afraid to show your human side! Yes, it's essential to keep a regular presence on social media. But if you're posting to have something out there, you're doing it wrong. Every time you put something up, ask yourself what you're hoping to accomplish with that update. Are you trying to build your brand? Establish yourself as an expert in your field? Let people know about a new product or service? If the answer is no to any of these questions, consider taking a different angle or holding off on posting altogether.

Don't post too often (or not enough).

If you're making posts all day long, your followers will start to feel like you're spamming them, and that's never a good impression for a business to give. For example, if you're posting once every couple of days on Facebook, don't post more than every hour on Twitter!

You want people to engage with your brand on social media, but that doesn't mean they want every one of their feeds filled with your company's updates.

Don't follow random (bad) advice.

Let's face it: everyone is a social media expert these days.

But just because someone has a side hustle or has made a few bucks on Facebook doesn't mean they know what they're talking about. If you take the advice of people who are just trying to make a quick buck, you'll waste your time and money, and your business will be worse off than if you'd never done anything! While there are plenty of online articles advising businesses on using social media effectively, some are terrible. Why? Because it doesn't work. It's like the adage about eating an elephant—if you want to eat an elephant, you have to do it one bite at a time. If you're going to be successful in social media, you have to do it one step at a time.

Hint: You know what they say: "Too many cooks spoil the broth." Well, that adage also applies to social media. If you're trying to build an audience for your brand, it's essential to trust a team of experts who can guide you in reaching your goals.

Don't only post your products and services.

Don't only post news about your company or products; instead, post about topics your audience is interested in. People don't care about you; they care about themselves. If all you're talking about is what you have to offer and nothing else, people will quickly lose interest. An excellent social media presence can't be one-sided—you have to respond to what other people are posting, ask questions, and engage with the audience.

Don't neglect to respond and engage with your audience.

You may have heard this before: "social media is about creating a community." That's true! But you'd be surprised how many marketers forget it. Don't just post your stuff and run—you need to engage with your audience. People want to feel like the brand they love is listening, hearing them, and responding to what they have to say.

How you respond to customer complaints on social media could make or break a relationship between your brand and those customers. If someone posts a complaint on your page, respond right away and make them feel heard.

We've all been that person complaining about something online—we want to feel seen!! And if someone has a question about your product or service, answer it! Show them you're an expert in what you do by answering questions with confidence and clarity.

Social Media is good for you as long as you use it wisely.

Social media does not deserve the bad rap it gets. As long as you don't make social media sites your entire life, it's a valuable tool for keeping up with current events and connecting with friends and family (there are even some benefits to posting pictures of food).

Social media is the most powerful tool you have at your disposal for creating a brand, cultivating an audience, and promoting your product or service. But unfortunately, it's easy to get lost in the ocean of information about social media best practices.

There are a lot of good tips out there, and there are also a lot of bad ones. You need to be careful with the practices you adapt to, and finally, don't forget to have fun along the way! This vibe will resonate with your audience, and trust me; it will go a long way.

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