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  • Writer's pictureRJK

5 Fundamental Ideas to Make You Better with Business Storytelling



If you think business storytelling is just for big brands and companies - think again.

Small businesses can utilize stories to give customers a reason to choose your offerings and products, why?


Because people love stories!


A good storyteller is always an asset and a vital part of any company's success.


Today, I am spilling the beans on making your business storytelling better and more cohesive and thus become an indispensable skill that you will have.


BTW, you can apply this to coaching businesses as well, so stay tuned in.


Clear focus sets the tone.


Sure, engaging content sells.


However, focused content is what gets your customers’ loyalty.

Send a clear message to your readers by establishing parameters.

This way, people know what to expect from start to finish of your story.


Seven things your need to establish in a story:

  • Who is the storyteller?

  • Who is the audience?

  • When is the setting of the story?

  • Where is the plot set?

  • Who are your characters?

  • What is the goal of your characters?

  • What are their problems?

Answering the questions above makes your stories more relatable to your audience, and you are helping them see themselves with the plots and characters you are telling.

It not only hooks your audience to finish your story, but they become more receptive to the message that you are telling them.

It's all in the details.


Details make a story uber interesting. Take time to describe how the processes in the background.

Paint a picture in your audience's minds of how the characters feel while going through the story.

Be yourself.


Cliche as it sounds, authenticity gains trust.


Your audience is smart and knows whenever someone is pulling their leg.

Be careful about fabricating grand, dramatic stories only to get followers. Some audiences are not so forgiving about it.


A short yet genuine story connects better with people than an elaborate lie.

Show them what makes you unique. Be open about your limitations. Own up to your mistakes.

Engage your audience by showing some of your challenges and fears. People will appreciate your courage and transparency, thus supporting you more because they know "what they see is what they get.”


Guide readers on what they should learn.


Every good story leaves people reflecting.


It can be a message of hope or disrupting ideas that lead them to question the status quo.

Whatever that lesson is, make sure you connect it to some actionable steps related to your brand - whether personal or business. It reinforces customers' confidence in you.

Be organized and uniform with your message.


The main thing storytellers dread is confusing their audience, and a confused customer is a lost sale.

Use the same tone, brand voice, message, and personality across all your channels. This repetition creates awareness and brand retention.

Knowing your brand story inside out helps squash any doubts from audiences.

Bonus tip: involve people in your stories.


Think of how to get your audience involved.


Interactive stories are more memorable because people like to feel that they are part of something bigger.

Start using these tips to improve your business storytelling skills and gain more potential customers daily.


Do you need help with your blog posts and social media copies? I can help! Book a no-strings-attached discovery call with me here and let's tackle your content problem in a snap!





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