Did you know? It's not that hard to promote your coaching business on social media.
Based on a July 2021 survey, 4.48 billion people across the globe are now on social media.
That is almost half of the world's population, so what’s stopping you from being out there?
However, promoting one's brand in the online market is not a walk in the park.
Sure, you can apply marketing strategies you've once used to interact with the customers physically. Still, it doesn't yield the same positive results when you apply it on social media.
Don’t stress just yet.
I have compiled a list of 5 social media (ethical) practices to promote your coaching business.
1. Set practical and measurable objectives
Recognize your end goal.
What's the reason behind your social media campaign?
Identifying your why helps concentrate your efforts instead of walking in all directions.
You could ask yourself the following questions:
Are you looking to get more leads and conversions?
Do you want more traffic to your e-commerce website?
Do you need a boost in your engagement?
There are many questions you can ask yourself before going full throttle with your social media campaign.
Establishing clear goals saves you time and makes progress easier to measure.
2. Create quality content
Quality over quantity always wins any time of the day.
This particularly works well in creating winning social media content that actually suits your target market.
Uploading quality content helps your business stay relevant. You can achieve this by doing the following:
Collaboration - Coaching is not for the lone wolf. Having a great network to support you and give out a good word is an asset!
Connect with the influencers in your niche. They help open your coaching business to new audiences.
Consistency - This does not only mean regular posting of quality content. It also means consistency in your values, attitude, and words and relaying it through your branding and social media copies.
Creativity - Think outside the box and see the world from a different angle. What can you do that other coaches are not doing already?
3. Have a virtual coffee with your audience
Engage with your target market as much as you can and not just empty comments and such.
Really respond to them and interact like a real person or even a friend. Building a connection with them is vital to every coaching business.
Go to the platforms that your potential audience is hanging out. If they are on Facebook, be on Facebook. If they like to hang out at Clubhouse, invite them there.
Your audience wants to feel seen and heard. Plus, they want to know that you have a genuine interest in forming a relationship with them.
4. First impressions, last in promoting your coaching business.
Coaching online can be a very subjective business. People need to trust you or at least know that they can talk to you.
Whether you like it or not, people will assess your reliability and trustworthiness based on the first time they talk to you.
If you only have one shot, make sure it counts!
Dress smart
Be confident
Make eye contact
Speak clearly
Be sincere
Your website also plays a big part in their impression.
Make your website tidy, inviting, yet professional. You want to WOW your viewers the moment they reach your landing page.
5. Be all over the place!
Create accounts on different platforms like Instagram, Facebook, and Twitter to get into a more extensive network. Be accessible to everyone who needs and wants your services.
However, choose the platforms where your audience is, you also don’t want to spread yourself too thin.
PRO TIP: Set up a Calendly link so people can easily set up appointments with you.
Make sure that wherever they look, your coaching business is what they will see.
Online marketing strategies change as new technologies are introduced. But knowing the fundamental social media practices above gives your coaching business an edge to stay afloat.
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